What pricing approach assigns a separate price to each component, such as casket, facilities, and automobiles?

• A. Bundled pricing
• B. Itemized pricing
• C. Dynamic pricing
• D. Functional pricing

Answer: (D)

Itemized pricing is the approach where each component has its own price, so the casket, facilities, automobile, and any other services are priced separately. This gives customers clear visibility into exactly what they’re paying for and makes it easy to compare costs or substitute components to fit a budget. Bundled pricing would present one overall package price, hiding the cost of individual items. Dynamic pricing changes with demand or other factors, not with fixed component costs, and functional pricing prices by function rather than by individual components.